Dodge tries to convert its muscle car fans from V-8 engine to EV

Tim Kuniskis, CEO of Dodge Brand, Stellantis, introduces the Dodge Charger Daytona SRT Concept all-electric muscle car at its world reveal throughout Dodge’s Speed Week at M1 Concourse on August 17, 2022 in Pontiac, Michigan.

Bill Pugliano | Getty Images

Since the Dodge Charger was reintroduced in 2006, Dodge has been constructing a popularity for making muscle vehicles with huge engines and daring and shiny paint jobs.

But it plans to discontinue the gas-powered Challenger and Charger and the V-8 hemi engines that energy a number of the hottest variations.

Dodge’s not too long ago debuted totally electrical Dodge Charger Daytona SRT Concept is its try to retain the muscle car id in an period when it is turning into ever tougher to promote a gas-guzzling sports activities car.

In truth, it is turning into tougher to promote a car in any respect. SUVs and vehicles are taking on the American car market. RBC Capital estimates that Dodge’s sister manufacturers Jeep and Ram account for 50% of dad or mum firm Stellantis’ income.

Meanwhile the numerous fans of Dodge’s highly effective however fuel-thirsty muscle vehicles are making peace with the obvious finish of an period.

Watch the video to study extra.

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