Amazon averaged 13 million ‘Thursday Night Football’ viewers: Nielsen data

Kansas City Chiefs quarterback Patrick Mahomes (15) is sacked by Los Angeles Chargers linebacker Drue Tranquill (49) within the first quarter at Arrowhead Stadium on Thursday, Sept. 15, 2022, in Kansas City, Missouri.

Tammy Ljungblad | Tribune News Service | Getty Images

Amazon Prime averaged 13 million viewers for its debut broadcast of (*13*) based on Nielsen figures launched by the corporate.

The common for the Sept. 15 matchup between the Kansas City Chiefs and Los Angeles Chargers surpassed the viewership of 8.84 million on the NFL Network from the identical week in 2021, based on data launched by Amazon.

Amazon is the primary streaming service to carry unique rights to a package deal of NFL video games, in a deal that can price the tech big about $1 billion a yr by way of 2033. The firm partnered with Nielsen in August to trace the viewers data.

Amazon additionally beforehand mentioned that it noticed file Prime signups within the three-hour interval of the sport, beating the brand new subscriber additions on Prime Day, Black Friday and Cyber Monday. Amazon Prime has round 200 million subscribers worldwide.

“By every measure, Thursday Night Football on Prime Video was a resounding success,” Jay Marine, international head of Amazon’s sports activities division, wrote late Monday in a memo to employees.

Amazon additionally partnered with DirecTV in a multiyear settlement for the satellite tv for pc TV supplier to air Thursday evening video games in additional than 300,000 bars, eating places, motels and casinos. Nielsen’s data spans throughout streams on all platforms.

Amazon’s recreation stream supplies viewers with the corporate’s so-called next-generation statistics in addition to the play-by-play stylings of former “Sunday Night Football” announcer Al Michaels and faculty soccer analyst Kirk Herbstreit. Fans will pay $14.99 for a full Amazon Prime subscription or $8.99 for a Prime Video subscription to view the video games.

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